During winter, snow is not only a hazard to Canadian drivers, it’s also bad for business—slowing down delivery services that need to drop off orders around the clock.
So to help everyone out, including the competition, Skip—the delivery service—transformed snowplows into delivery vehicles, dropping off orders and clearing roads all winter long.
CASE STUDY
PRESS
Campaign, Little Black Book, Strategy Online, Yahoo, The Globe and Mail, CP24, CTV News, Breakfast Television, Toronto.com, Retail Insider, Clube de Criação, Punkt 8
CREDITS
Agency: Courage Inc.
Chief Creative Officers: Joel Holtby, Dhaval Bhatt
Associate Creative Directors: Zuheir Kotob, Jason Soy
Producer: Dan Rankin
Director: Chris Brown