The cardinal sin of every home improvement professional is building something “half-ass.” It’s incompetent, lazy, embarrassing.
No one should ever half-ass. Not even a literal half-ass…
TV + ONLINE VIDEO
OUT-OF-HOME
BEHIND-THE-SCENES
A small glimpse into how we brought Half-Ass to life.
PRESS
Muse by Clios, Ad Age, Campaign Canada, Little Black Book, Strategy Online, Shots Magazine, Ads of the World, David Reviews, SHOOT, CTV News, Brand News, TVCBOOK, Best Ads on TV, Campaign Brief, MADTimes, PAGE, Trending Now Ad Campaigns
AWARDS
ADCC | 1 Shortlist
Applied Arts Advertising | 4 Awards
Campaign Canada | The Mighty List – Our Favourite Creative 2025
Little Black Book | Work of the Year 2025: Canada
Little Black Book | Most Read of 2025: Canada’s Biggest Stories
Little Black Book | Work of the Week
Campaign Brief | Best of the Week
SHOOT | The Best Work You May Never See
TVCBOOK | Staff Picks
CREDITS
Agency: Courage Inc.
Chief Creative Officers: Dhaval Bhatt, Joel Holtby
Associate Creative Directors: Zuheir Kotob, Jason Soy
Producer: Sarah Moen
Director: Guy Shelmerdine