We told clients, “we want to vandalize your logo.” They said, “hell no.”
We added, “…for hockey.” They said, “hell yeah!”
TV + ONLINE VIDEO
PRINT + OUT-OF-HOME
RESTAURANT SIGNS
PRESS
Ad Age, Famous Campaigns, Campaign Canada, Little Black Book, Strategy Online, Roastbrief, Ads of the World, Mercado Negro, Dans Ta Pub, BM Outdoor
RECOGNITION
Little Black Book | Work of the Week
CREDITS
Agency: Courage Inc.
Chief Creative Officers: Dhaval Bhatt, Joel Holtby
Creative Directors: Zuheir Kotob, Jason Soy, Hemal Dhanjee, Steve Ierullo
Copywriter: Zac Smith
Art Director: Zeina Elshurafa
Producers: Sarah Moen, Sara Teasdale
Director: Mark Bone