We told clients, “we want to vandalize your logo.” They said, “hell no.”
We added, “…for hockey.” They said, “hell yeah!”
OUT-OF-HOME + PRINT
TV + ONLINE VIDEO
CASE STUDY
RESTAURANT SIGNS
PRESS
Ad Age, Famous Campaigns, Campaign Canada, Yahoo, MSN, Little Black Book, Strategy Online, Roastbrief, Creative Bloq, Ads of the World, Mercado Negro, Dans Ta Pub, BM Outdoor, Parade Magazine, inkl, WeRSM, Creapills, BrandThink
RECOGNITION
Famous Campaigns | The 40 Best Billboards of 2025
Little Black Book | Work of the Year 2025: Canada
Little Black Book | Work of the Week
CREDITS
Agency: Courage Inc.
Chief Creative Officers: Dhaval Bhatt, Joel Holtby
Creative Directors: Zuheir Kotob, Jason Soy, Hemal Dhanjee, Steve Ierullo
Copywriter: Zac Smith
Art Director: Zeina Elshurafa
Producers: Sarah Moen, Sara Teasdale
Director: Mark Bone